How Does Fanfare Work?
When your shoppers make purchases at your store, they accumulate points for every dollar they spend until they accumulate enough points for a reward. Your sales representative will provide recommendations for your loyalty program points and rewards based on your industry and average ticket size. These recommendations have been proven to motivate shoppers to become repeat customers while achieving positive returns for your business. In addition, you can set up time-based offers through your Business Dashboard and make them available to your loyalty program members.
How does Fanfare work on my point of sale terminal?
Fanfare is a seamless addition to the existing point-of-sale check out process. Shoppers are either prompted to join your loyalty program or recognized as existing members. Once an existing loyalty program member has been identified either through the use a payment card, phone number or loyalty card, a current offer is automatically presented to them for use. Shoppers also can choose to save an offer for use at another time.
Is Fanfare free for my customers?
Yes, the Fanfare solution is absolutely free for shoppers to join, whether in your store or online through your branded Member Website.
How can my customers join my Fanfare program?
Fanfare offers your customers a variety of enrollment options that let them participate when and how they are most comfortable. First, your customers are prompted to join your program during checkout—they can join quickly and simply by providing their phone number, using their payment card or your loyalty card as their program identification. Shoppers can also visit your branded Member Website to enroll, check their rewards and offers, and set up other ways to earn loyalty points such as adding a loyalty and payment card.
What kind of training is available for my staff and me?
We have a dedicated training team who will be available to work with your location(s) via teleconference to ensure you understand your program details and functionality. When you set up a Fanfare program, we will also send you a Fanfare “Fan” kit to help you promote your program, offer best practices and simplify the conversation you’ll have with shoppers to invite them to join your loyalty program.
Are loyalty cards required for my consumers?
Loyalty cards are not needed to join your Fanfare program and in fact the Basic Loyalty program identifies program members by the phone number or payment card that they have set up as their program ID. If you prefer to offer your shoppers loyalty cards, they are available with the Standard and Elite programs.
What is the difference between a promotional card and a gift card?
With a promotional card, you would typically load a small dollar amount to multiple cards through the Fanfare Business Dashboard. Promotional cards can then be distributed to potential new shoppers in the community, at schools, parks, local events or even at other businesses to invite new shoppers to visit your business. Gift cards have a specific dollar value loaded to them when one of your customers wants to give the gift of shopping at your business. Your customers provide you with payment and the gift card is easily loaded with that amount through the terminal at checkout.
How does end-of-day reconciliation work with Fanfare?
End-of-day reconciliation for loyalty offers will work the same as any discount currently provided to customers. Summary and detail transaction reports can be pulled from the terminal to show the total amount of discounts given and gift cards sold, and can be used to balance the drawer at the end of the day. Copies of terminal receipts will also reflect any discounts applied to the original sales amount.
How does Elavon help merchants promote their loyalty program?
By integrating into the payment stream, all customers are automatically presented an invitation to join your loyalty program! Even if a customer chooses not to join at checkout, every receipt you print will show the link to your Member Website. Customers can visit your branded website and join anytime. We’ll also provide a Fanfare Welcome Kit of promotional resources to help kick-start your program. You also have access to customizable materials that you can print as needed such as bag stuffers / postcards, posters and counter cards – just add your logo, loyalty program and print.
Does Fanfare require a long contract term?
No long term contract is required; however, we do encourage you to allow at least 90 days for the program to ramp up in order to accurately measure return on investment. You can access your Fanfare Business Dashboard at any time to review program performance, including average ticket size growth, increase in the number of loyalty shoppers and their spend as well as revenue lift from your loyalty program and special offers.
Can consumers still join my Fanfare program even if they decline to join at the POS?
Absolutely! Fanfare offers multiple enrollment methods so even if customers decline to join at checkout, the URL to your branded Fanfare Member Website is printed on every receipt. Encourage all shoppers to visit your Fanfare Member Website to complete registration, select participation options and track their rewards.
Does Fanfare handle commercial payment cards differently than consumer payment cards?
Fanfare does not distinguish between commercial and consumer payment cards. Major brand credit and debit cards including Visa, MasterCard, American Express, Discover and others are included in the program. This includes Corporate Purchasing Cards and Business Credit Cards. EBT cards are not included in the program.
Can I order customized marketing material for my business’s Fanfare program?
We’ll provide you with access to templates for bag stuffers, posters and counter cards that can be customized with your logo, business name, loyalty program name and URL for your branded Member Website and then printed from your desktop or local print shop.
Can Fanfare accommodate multiple terminals and multiple locations?
Yes, Fanfare supports businesses with 10 or fewer locations or that have five or fewer terminals per location. As long as each participating location is offering the same customer loyalty program and can support the necessary hardware, you can issue rewards and gift cards at one location that can be redeemed at any other participating location.
Can my customers earn points at all my stores and use them at any location? Can points be used across multiple locations?
Yes, Fanfare lets shoppers earn points at any location and those points are applied to that member’s loyalty reward. Once loyalty rewards are earned, they can be redeemed at any location. For example, Annie’s Bagels loyalty offer is “Spend $50, Get $5 off”. If a shopper spends $40 at Annie’s Bagels on Main Street and then $10 at Annie’s Bagels Downtown, that shopper will have earned the $5 off loyalty reward and will have the option to use it at the Downtown location or save it for later use at either location.