Friday, February 16, 2007

Brunswick Corporation Selects NOVA for Dealer Advantage Program

By Holly Lytle

NOVA To Offer Payment Services to Brunswick’s Dealers Nationwide

Atlanta - 16 February 2007 - NOVA Information Systems (NOVA), a wholly-owned subsidiary of U.S. Bancorp (NYSE: USB), today announced that it has been chosen by Brunswick Corporation as the preferred merchant credit card processing vendor for Brunwick’s new Dealer Advantage initiative. The deal was sold through NOVA’s U.S. Bank Merchant Services sales channel.

As Brunswick’s preferred payments processor, NOVA will provide processing services, customer service and support operations to Dealer Advantage members. The program is open to nearly 5,000 dealers across the United States. The initial program will be provided to dealers representing 23 brands in Brunswick’s boat and marine services divisions. The credit and debit card processing volume from this agreement is expected to exceed $50 million annually.

“We selected U.S. Bank Merchant Services as our endorsed processing provider based on their reputation for reliability and their commitment to outstanding customer service,” said Betsy Lazzara, director, Brunswick Dealer Advantage. “Brunswick Dealer Advantage offers our dealers valuable tools, products and services to grow their business, generate additional profit, enhance their customer satisfaction and keep their best people” she said. ”NOVA’s track record of successful partnerships with other business and trade associations demonstrates they can deliver a variety of payment services as well as excellent customer support to our dealers at a very competitive price.”

“NOVA is pleased to add Brunswick’s Dealer Advantage to our roster of successful business relationships,” said Tom Boyer, NOVA’s senior vice president, direct and partner sales. “We’re confident Brunswick dealers will come to rely upon our superior customer service and our wide range of payment processing products to better manage their payment costs and improve their bottom line.”


About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit

About NOVA

NOVA Information Systems, a leader in the payment processing industry, is a wholly-owned subsidiary of U.S. Bancorp (NYSE: USB). Combined, NOVA and its affiliates First Horizon Merchant Services, euroConex and Elan provide global merchant processing services to financial institutions and clients in the United States, Canada, and Europe. NOVA offers integrated payment processing services to more than 1,000,000 merchants worldwide. For more information, visit

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