Tuesday, July 8, 2008

Elavon Rocks the Payment Landscape with Hard Rock Park Account Win

By Holly Lytle Rock 'n Roll Theme Park Consolidates POS Systems through Elavon

July 8, 2008

ATLANTA and MYRTLE BEACH, SC - Elavon, formerly known as NOVA Information Systems, has announced a 3-year agreement to provide credit and debit card processing to Hard Rock Park, the world's first rock n' roll theme park - an innovative and distinct extension of the global Hard Rock brand.

The agreement provides processing for 80 different service points across Hard Rock Park, including parking, online and ticket window sales, restaurants and concessions, and gift shops. Located in Myrtle Beach, South Carolina, Hard Rock Park opened to the public on May 9, 2008 processing all transactions across Elavon's end-to-end network.

"Hard Rock Park's all-inclusive business model requires end-to-end processing capabilities to manage multiple payment systems from the moment a guest arrives to the time they leave," said Shawn Levesque, SVP of Finance, Hard Rock Park. "Elavon is always on, operating seamless processing solutions behind the scenes and adding to our financial efficiency by enabling reliable, secure transactions across our enterprise."

"The hospitality and travel & entertainment (T&E) industries are especially complicated with regard to payments," said Stuart Harvey, Jr., CEO of Elavon. "We appreciate the opportunity to apply Elavon's knowledge of the T&E market to Hard Rock Park's unique operating needs and are excited to be part of The Park's contribution to rock-n-roll history."

About Elavon
Elavon's Global Acquiring Solutions organization is a part of U.S. Bancorp. Elavon provides end-to-end payment processing services to more than one million merchants in the United States, Europe, Canada and Puerto Rico. Solutions include credit and debit card processing, electronic check services, gift cards, dynamic currency conversion, multi-currency support, and cross-border acquiring. Elavon's services are marketed through multiple alliance partner channels including financial institutions, trade associations and ISOs. Elavon has solutions to meet the needs of merchants in specialized markets including small business, retail, hospitality/T&E, health care, education and the public sector. Elavon represents the former brands of NOVA Information Systems and its affiliates FHMS and euroConex. For more information visit www.elavon.com.

About Hard Rock Park
HRP Myrtle Beach Operations, LLC owns and operates Hard Rock Park, an approximately 140-acre rock n' roll theme park in Myrtle Beach, South Carolina under a long term license agreement with Hard Rock International. HRP Myrtle Beach Operations LLC is a Partnership between the executive management team of Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and developed the park's concepts and are responsible for operating the Park; FHTP, LLC, a group of prominent South Carolina investors and community leaders and a joint venture led by real estate developer Ziel Feldman and Amnon Bar-Tur, Managing Member of SafeHarbor Holding, LLC, from New York and Africa Israel Investment and Polar International Real Estate from Israel. For more information on Hard Rock Park, visit www.hardrockpark.com.

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