The site you requested may not be relevant in your area.

country flag
Skip to main content



Ecommerce – the exchange of goods and services online – is big business. Since the first online transactions more than 30 years ago, the internet has forever changed the relationship between buyer and seller. Businesses can quickly reach a global audience without the costs associated with operating multiple physical locations. Customer have more buying options than ever before and enjoy the convenience of products delivered directly to their home.

While large online retailers or mega platforms like Amazon have dominated the conversation, ecommerce still accounts for only about 10% of total retail sales on average1. This means there are still abundant opportunities for smaller businesses to sell specialized goods and services online. In particular, small and mid-sized businesses have the opportunity to differentiate from big box online retailers by providing specialized products and a level of customer service the large and impersonal retailers can’t match.

Ecommerce Models

  • Business-to-Consumer. B2C is the most common and traditional retail model. The business sells to individual customers, but the business is conducted online versus in a physical store.
  • Business-to-Business. B2B the online commerce between companies. For example, a manufacturer selling a product to a wholesaler, a wholesaler selling a product to the retailer.
  • Consumer-to-Business. C2B ecommerce occurs where a consumer or end-user provides a product or service to an organization.
  • Consumer-to-Consumer. C2C is a transaction between two consumers. An example would be an online auction – a customer or visitor posts an item for sale and other customer bids to purchase it.
     

You’ve likely experienced ecommerce yourself by placing an online order with a retailer and receiving your order in the mail, but ecommerce can take many different forms. Whether you’re new to ecommerce or already have some sort of online presence there may be some opportunities for expanding online you haven’t considered.

Online Retail. This is the most common form of ecommerce transaction today. The customer initiating a purchase online that will be delivered directly to their home or business. Brick and mortar stores can expand their customer base by offering their products online.

Subscription ecommerce. Automatic scheduled delivery of products and services is increasing. Businesses offer to deliver everything from laundry detergent to groceries on a schedule. This is convenient for the consumer and helps the business more accurately forecast demand and revenue.

Restaurant Online Ordering. Online ordering expedites operations and increases options. Customers can order ahead without waiting on hold and restaurants can take multiple orders at a time.

Billing/Invoicing. Contractors such as electricians and landscaping services can collect payments from customers online. This improves cash flow and reduces the time spent collecting payments.

In-App. Businesses can create apps to support their customers. While the functionality will vary widely, many apps allow customers to complete orders, pay bills, and manage their account from their phone.

B2B. Companies that sell to other businesses are offering online transactions. This improves efficiency and transparency for both businesses.

Because every business is different – and because ecommerce comprises a wide variety of activities, platforms and tools, as well as the data to support them – it can be difficult to determine how to expand your business online.

Whether you’re starting from scratch or trying to expand an existing online presence, we’re here to help find the right solution. Your Elavon account representative can help advise you on specific ecommerce services that complement and enhance your existing payment processing set-up.

 

1 www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

Request a call back

We want to hear from you. If you are interested in setting up a new merchant account with us, please contact us through the form below and we'll call between the hours of 9:00 AM and 7:00 PM EST, Monday-Friday. If you require assistance with an existing account, please call our customer service line 24/7/365. 

This contact form is for US customers only. If you are looking for one of our other locations, please visit elavon.com/country-selector.html to find your country or region. 

Form submitted successfully

You will receive a call from an Elavon representitive shortly. 

If you would like to speak to someone now, please call 1-866-671-1583 to be connected with a payments professional. 

Please fill the required fields and submit again

By providing us with an email address you are expressly consenting to receiving email communications — including but not limited to marketing material/advertising, promotions, sales campaigns, and questioner/research surveys.

By providing us with a telephone number for a cellular phone or other wireless device, including a number that you later convert to a cellular number, you are expressly consenting to receiving communications — including but not limited to prerecorded or artificial voice message calls, text messages, and calls made by an automatic telephone dialing system—from us and our affiliates and agents at that number. This express consent applies to each such telephone number that you provide to us now or in the future and permits such calls for non-marketing purposes. Calls and messages may incur access fees from your cellular provider. We accept relay calls. 

Your privacy is important to us. By clicking “submit” you agree to our terms and conditions.

Sales

Available Mon. – Fri.
9:00 AM - 7:00 PM EST
1-866-671-1583

Customer Support

Available 24/7
1-800-725-1243