Head of North America Marketing
Shawn Holmes is Head of North America Marketing for U.S. Bank Merchant Payment Services. In this role, he partners with leaders across the enterprise to shape marketing strategy and deliver data-informed programs that drive demand, accelerate sales pipeline growth, strengthen brand impact, and deepen client engagement.
Prior to joining U.S. Bank, Shawn spent more than a decade at Visa, most recently serving as Head of Marketing for Visa Direct. There, he led global and regional teams across product marketing, partner marketing, events, and account-based demand generation, supporting sustainable growth and competitive differentiation.
Shawn holds a bachelor’s degree in marketing from San José State University, an MBA from Franklin University, and a master’s degree in engineering management from Santa Clara University. He has also served as an advisor to California State University’s Digital Marketing program.