MINNEAPOLIS (October 21, 2025) — Financial institutions and fintechs are now able to offer their customers simple, flexible embedded financing options that are tailored to their brand and experience thanks to the new U.S. Bank Avvance developer portal experience..
Built for partnerships, the program’s new developer portal experience enables institutions to embed point-of-sale financing directly into their platforms. New API-driven integration options allow partners to customize the experience to their business customers’ needs. The new developer portal offers options for integrated partners ranging from low code to full headless integration options.
“Avvance continues to evolve to help our partners grow their business,” said Rob Seidman, head of U.S. Bank Avvance and point-of-sale lending. “By providing a trusted, bank-built point of sale financing solution that is now customizable, our partners can provide a more seamless experience for their clients and the end consumer.”
With Avvance, merchants can offer loans from $300 to $25,000 with flexible terms ranging from 3 to 60 months:
- Leverage U.S. Bank's trusted brand and comprehensive infrastructure - from merchant relationships to online banking, disputes and reporting.
- Design financing your way with robust modular APIs and try-before-you-buy options—no upfront development investment is needed.
- Partner with dedicated solution engineers and strategic advisors committed to your implementation success.
One of the first integrated partners to leverage this capability is LendPro, a leading waterfall-based consumer finance platform for retailers. This early adoption supports Lendpro’s commitment to delivering seamless, embedded financing experiences for merchants and consumers alike.
“LendPro is proud to partner with U.S. Bank and Elavon through the Avvance program to deliver embedded financing options where they matter most — at the point of need,” said Matt Dishman, CEO of LendPro. “This collaboration reflects our shared commitment to innovation, access, and delivering frictionless financial experiences for both merchants and consumers.”
Designed to facilitate integration, Avvance maximizes flexibility to access a dedicated merchant portal with all the Avvance functionalities, including marketing materials, invoicing, pricing management and transaction tracking. U.S. Bank manages the consumer loan application process. For more details, visit the Avvance developer portal site.
These new capabilities with Avvance are part of the award-winning U.S. Bank Developer Portal, which features a robust suite of more than 40 financial APIs for consumer, business and corporate needs, making it easy for developers to explore, learn and integrate with API solutions offered by U.S. Bank. From account information to lending, cards, payments, treasury management and more, the Portal makes it easy for businesses and institutions to drive growth through the power of APIs.
For more details, visit: Avvance.com/partnerships.
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Notes to editors
About Elavon
Elavon is wholly owned by U.S. Bank (NYSE: USB), the fifth-largest bank in the United States, and provides end-to-end payment processing solutions and services to more than 2 million customers in the United States, Europe, and Canada. As the leading provider for airlines and a top five provider in hospitality, healthcare, retail, and public sector/education, Elavon’s innovative payment solutions are designed to solve pain points for businesses from small to the largest global enterprises.
About U.S. Bank
U.S. Bancorp, with approximately 70,000 employees and $587 billion in assets as of March 31, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and globally through a diversified mix of businesses: Consumer and Business Banking; Payment Services; Corporate & Commercial Banking; and Wealth Management and Investment Services. The company has been recognized for its approach to digital innovation, social responsibility, and customer service, including being named one of the 2022 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about.
Contact:
Joe Rauch, Communications Manager | Global Head of Communications for Merchant Acquiring | Public Affairs and Communications
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