ATLANTA (Feb. 9, 2026) — ATLANTA (Feb. 9, 2026) — Elavon, a wholly owned subsidiary of U.S. Bank and one of the largest payments processors globally, is strategically evolving its brand identity to better align with the modern customer journey, showcasing the company's evolution in the competitive payments solutions landscape.
The new logos and iconography emphasizing the payment processors’ modern, expert-led payments capabilities and reliability backed by U.S. Bank, are already live on Elavon’s home page, with additional digital and physical assets expect to roll out throughout the year.
“Our rebrand introduces a fresh symbol and dynamic visual identity that evokes connection, partnership, and seamless transactions,” said Kim Osborn, Chief Administrative Officer for Elavon. “This initiative aims to create a unified, modern Elavon product brand that aligns with U.S. Bank, while effectively telling the story of payments expertise and our commitment to partnership.”
The rebrand features a new logo and cohesive design system that reflect modern, expert‑led payments capabilities Elavon offers, backed by the strength and reliability of U.S. Bank. The design evolution features a singular modern, tech-forward product brand identity, consolidating equity in Elavon while hinting at its connection to U.S. Bank with the strength of a shield. The new symbol and dynamic visual elements embody connection and partnership.
The financial services industry is ever-changing and super competitive. As part of the payments transformation, Elavon’s rebranding initiative reinforces its position as a top global payments partner and highlights the strength of its payments transformation.
“Elavon has evolved as payments have evolved, and our new brand is simpler, smarter, and synced for business success. Every day, Elavon solutions serve as a connecting force—integrating your entire payments system, so our customers can focus on what matters most: moving their businesses forward,” said Osborn.
Notes to editors
About U.S. Bancorp
Headquartered in Minneapolis, U.S. Bancorp is the parent company of U.S. Bank National Association the fifth-largest commercial bank in the United States. The company’s three major business lines serve 15 million clients globally, and its team of nearly 70,000 people invest their hearts and minds to power human potential every day. Ranked 110th in the Fortune 500, U.S. Bancorp is deeply respected for its culture and long-term stewardship and admired for its diversified business mix and product capabilities.
About Elavon
Elavon, a wholly owned subsidiary of U.S. Bank, provides scalable, end-to-end payment processing and servicing solutions to a wide range of small businesses and enterprise clients across the United States, Europe and Canada.
Contact:
John Friess
Communications Manager| Merchant Payment Services
Business Line Communications | Public Affairs & Communications
john.friess@usbank.com
Recognized leader in payment processing
Elavon is proud to be a recognized leader in the payments industry by Forbes Best of 2024 as one of the 10 best credit card processing companies.
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