Elavon, the merchant processing business of U.S. Bank, won three honors at the 2026 Transform Awards North America for the strategy and creative work that led to the refresh of Elavon’s global brand. The awards were announced on October 13 in New York.
Elavon received Gold for Best Visual Identity — Financial Services, Silver for Best Brand Evolution — Corporate and took home a surprise honor, receiving a Grand Prix for Best Overall Visual Identity, which spans all visual identity categories.
The Transform Awards, presented by Transform magazine, recognize excellence in rebranding and brand development across North America. The publication named Elavon a standout winner and said the campaign’s simple yet impactful approach impressed the judges.
“We’re proud to see Elavon’s refreshed brand recognized at this level,” said Shane Aube, vice president, brand experience at Elavon. “These honors reflect the collaboration and creativity behind the transformation, including the strategic direction and creative vision of our partner, FutureBrand.”
In January, Elavon unveiled its refreshed identity featuring a new infinity shield that represents a forward-thinking brand combining technology and humanity.
Notes to editors
About U.S. Bancorp
Headquartered in Minneapolis, U.S. Bancorp is the parent company of U.S. Bank National Association the fifth-largest commercial bank in the United States. The company’s three major business lines serve 15 million clients globally, and its team of nearly 70,000 people invest their hearts and minds to power human potential every day. Ranked 110th in the Fortune 500, U.S. Bancorp is deeply respected for its culture and long-term stewardship and admired for its diversified business mix and product capabilities.
About Elavon
Elavon, a wholly owned subsidiary of U.S. Bank, provides scalable, end-to-end payment processing and servicing solutions to a wide range of small businesses and enterprise clients across the United States, Europe and Canada.
Contact:
John Friess
Communications Manager| Merchant Payment Services
Business Line Communications | Public Affairs & Communications
john.friess@usbank.com
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