The Oct.1 EMV liability shift has passed.

What does this mean? Your business could be at risk.

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EMVAccording to a recent study by Aite Group, 70% of U.S. credit cards and 41% of U.S. debit cards will be EMV enabled by the end of next year. By accepting chip cards you help protect your business from card present fraud liability and prepare your business for the future of payment application technology. How do you process an EMV chip card transaction? Review the steps below for more information.

 

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What are the benefits of having an EMV terminal in my business?

  • These next generation terminals can reduce your risk of accepting counterfeit cards, as chip and PIN transactions verify both the card and the cardholder
  • Eliminate your card present fraud liability exposure associated with the October 1st, 2015* liability shift imposed by the card brands
  • Improve customer service for your international cardholder customer. EMV cards are already the standard in over 80 countries, per latest data from EMVCo, LLC.

* The liability shift for businesses with Automated Fuel Dispenser payment technology is October, 2017.


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